bwaber@bookwyrm.social reviewed Counter-Cola by Amanda Ciafone
A History of Coca-Cola's Marketing and Marxist Philosophical Criticism
3 stars
This book is less a history of the Coca-Cola company and more a history of its marketing efforts and a philosophical criticism of the concept of multinational organizations. There is coverage of the fascinating WW2 history of the company and how it deftly navigated around sugar quotas and secured huge contracts from the government that underwrote its international expansion along with the fighting. The rest of the book recounts different marketing campaigns and then subjects them to a Marxist critique. If that's your bag, you'll like this book. If not, you can stop reading after the early chapters.