453 pages
English language
Published July 27, 1983 by Free Press, Collier Macmillan.
453 pages
English language
Published July 27, 1983 by Free Press, Collier Macmillan.
This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.