Paperback, 512 pages
English language
Published Aug. 16, 2003 by Free Press.
Diffusion of Innovations, 5th Edition
(0 reviews)
This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.
Subjects
- Impact of science & technology on society
- Industrial applications of scientific research & technological innovation
- Popular science
- Social Science
- Social Change
- Business / Economics / Finance
- Study and teaching
- Sociology
- Sociology - Rural
- Advertising & Promotion
- Marketing - General
- Social Science / General
- Diffusion of innovations
- General
- History