Subprime Attention Crisis

Advertising and the Time Bomb at the Heart of the Internet

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Tim Hwang: Subprime Attention Crisis (2020, Farrar, Straus & Giroux)

176 pages

English language

Published Nov. 8, 2020 by Farrar, Straus & Giroux.

ISBN:
978-0-374-72124-4
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You're in a plane about to crash.

The online advertising market is the main provider of funds currently sustaining our Internet infrastructure. And it's currently showing all the signs of being a huge bubble that's about to burst. This well documented essay reads like a crime novel.