Xavier Ashe reviewed Differentiate or Die by Jack Trout
Review of 'Differentiate or Die' on 'Goodreads'
2 stars
For starters this book is very dated. While author try to organize his thoughts, he meanders in and out of examples and doesn't always make his point. Instead of telling stories to support his point, he usually lists of bunch of simple examples. I had to struggle to finish this one.