Challenger Customer

Selling to the Hidden Influencer Who Can Multiply Your Results

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Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman: Challenger Customer (2015, Penguin Books, Limited)

288 pages

English language

Published Feb. 23, 2015 by Penguin Books, Limited.

ISBN:
978-0-241-19656-4
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3 editions

Subjects

  • Selling
  • Customer relations