The four

the hidden DNA of Amazon, Apple, Facebook and Google

by
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Scott Galloway: The four (2017)

436 pages

English language

Published Feb. 23, 2017

ISBN:
978-0-525-50122-0
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OCLC Number:
979556308

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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

9 editions

Subjects

  • Amazon.com (Firm)
  • Inc Apple Computer
  • Facebook (Firm)
  • Strategic planning
  • Consumer behavior
  • Information services industry
  • Google