296 pages
English language
Published Feb. 21, 2007
Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as prejudice and stereotypes.
While the book taught me a thing or two, and was inspiring at times, it was a struggle to get through it. I got bored and it felt repetitive. The book was way longer than necessary. I mean, it wasn't that long, but it could have been an article.
